Being an American is close to being a student of consumerism: constantly bombarded to have the newest car, the hippest clothes, whatever the commercial media deigns to slop on your TV screen. Do not succumb to the wiles of marketing - take yourself out of the loop - and, most dangerous: develop a style that is uniquely yours. Without your money, they are nothing.
This is not a course in American Culture and Zen - it is merely an awakening call for you to do the study on your own. It is however a Zen exercise. What with Chaos Theory, Heisenberg's Uncertainty Principle, and Plank's Constant jarring our physical world, AmericanZen.com offers a respite in these tenuous times.